Investigation of the Mediator Role of Cultural Variables in Sports Club

Management for Undergraduate Sports Management Curriculum
Programs

ABSTRACT

Change management in sports organizations is important in terms of organizational continuity. Sports Clubs, like other organizations, have their own behavioral patterns, beliefs and values. The sum of these differences constitute the variables within the organizational culture. Sports clubs that are aware of and develop their own cultural variables have a healthy organizational continuity.The aim of this study is to define the cultural variables of a sports club and to examine these variables in sports management education.

This research was carried out according to qualitative research methods.According to the findings obtained in the research, it was concluded that Institutional purposes, principles, understanding and rules, norms, beliefs and symbols and basic values are important among the culture variables.

Keywords: Sports Club, Culturel Variable,Cirriculum,Mangement,Sustainability